Projects

PwC - Amplifying ESG Through Content & Strategy

With ESG (Environmental, Social, and Governance) becoming a key focus for businesses, PwC aimed to strengthen its thought leadership in this space. I developed and optimized PwC’s ESG content strategy, ensuring it resonated with key stakeholders. From curating podcast topics to crafting compelling posts and videos, with my team I amplified PwC’s ESG share of voice and positioned the brand as a leader in sustainability.

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Key Highlights:

• Boosted ESG content engagement by 20% through strategic storytelling

• Curated podcast topics that highlighted PwC’s ESG thought leadership

• Created engaging posts & videos, enhancing brand visibility and credibility

ABG - Bringing Workplace Culture to Life

Developed a content strategy for Aditya Birla Group’s corporate awards and sports day event, that amplified their employer brand. From video storytelling to interactive on-site activations, my team highlighted the organization’s work culture and employee engagement.

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Key Highlights:

• 15 videos & 50+ static posts delivered with high engagement

• Strategized & executed end-to-end employer branding content

• Boosted engagement with interactive promotions, including a photo booth

iView Labs - Driving Organic Growth Through Strategic Social Media

iView Labs, a leading technology solutions provider, sought to enhance its digital presence and generate leads through social media. I developed a content strategy focused on thought leadership, industry trends, and engaging storytelling, positioning iView Labs as a go-to brand in their niche.

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Key Highlights:

• 80% organic follower growth through strategic content planning

• Improved brand reach & visibility, driving higher engagement

• Enhanced lead generation through targeted social media efforts

Khatabook - Turning LinkedIn into a Talent Magnet

#WeAreKhatabook was designed to showcase the startup’s vibrant culture, attracting young talent while positioning Khatabook as a top fintech employer. By leveraging engaging employee stories and behind-the-scenes content, I boosted their LinkedIn engagement and expanded its reach.

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Key Highlights:

• 30,000+ organic LinkedIn followers gained in just 5 months

• Improved reach & engagement through strategic storytelling

• Showcased diverse roles & startup culture, making Khatabook a talent magnet. 

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TravelTriangle -Optimized Travel Blogs

Managing a large-scale content project requires precision, strategy, and SEO expertise. I led a team of writers to successfully deliver 100+ travel blogs for TravelTriangle, ensuring each piece was SEO-optimized to drive traffic and conversions. By implementing a structured SEO checklist—including internal linking, keyword integration, and optimized CTAs—the project significantly improved TravelTriangle’s search rankings.

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Key Highlights:​

• 100+ SEO-optimized travel blogs delivered with a strategic content approach in a month

• 35% increase in organic traffic to TravelTriangle’s blog section

• Developed a custom SEO checklist, ensuring consistency, keyword adherence & conversion-focused CTAs

NPO- IDIA 

IDIA USA is dedicated to creating a safe and empowering space for South Asian women, fostering a strong sense of community, advocacy, and support. As a Marketing Specialist, I have been instrumental in managing and optimizing the organization’s website, ensuring a seamless user experience. Additionally, I contribute to social media content creation, bringing fresh ideas and strategic insights to enhance IDIA USA’s online presence.

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Key Highlights:​

• Led digital promotions for the Thanksgiving Fest campaign, raising $15,000 in 3 months

• Attracted 500+ walk-ins to the event through strategic online outreach