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Work Experience

2021 - Present

NPO | FREELANCE

Aug 2021 - Dec 2021

RENAISSANCE

Senior Enterprise Account Executive

Nov 2019 - Jul 2021

INNOSERV DIGITAL

Account Manager

  • Support and volunteer at IDIA USA, a 501(c)(3) NPO, as a Marketing Lead, contributing to promotional activities through social media, onsite coverage, design work, and website management, resulting in a 25% increase in engagement.

  • Managed social media strategy for dental clients, creating educational and promotional content, overseeing design and video reviews, and optimizing engagement rates through audience insights, content testing, and performance tracking.

  • Managed multiple client accounts across startup sectors, serving as the primary point of contact while overseeing content strategy, integrated campaign execution, detailed performance reporting, and ongoing client communication.

  • Coordinated with designers, video editors, and developers to ensure on-time project delivery and brand alignment.

  • Conducted competitive social media research and social listening for various on-project brands to extract key insights on industry trends, brand sentiment, audience behavior, and content gaps, optimizing campaign performance.

  • Spearheaded content marketing strategies for Travel Triangle, optimizing 100+ SEO-driven blogs significantly increased organic traffic, improved search rankings for high-value keywords, and strengthened domain authority.

  • Led the end-to-end execution of 10+ web development projects through strategic content structuring and SEO-focused design. 

  • Drove revenue growth by managing and delivering complex advertising projects for key B2B clients like TATA, Interglobe, and PwC building strong relationships and acting as a trusted advisor to ensure client satisfaction.

  • Developed and optimized PwC’s ESG (Environment, Social, Government) content strategy, boosting their engagement by 20% and increasing brand visibility among key stakeholders. 

  • Oversaw the development and execution of high-performing marketing campaigns, with a focus on Search Engine Optimization and Social Media Marketing, ensuring clients achieved their marketing objectives.

  • Managed end-to-end influencer marketing with Oaksmith Gold Whisky, recruiting 9+ influencers & Generating 50k+ impressions.

  • Spearheaded employer branding solutions for prominent clients including Aditya Birla Group, Khatabook, and Viu, driving significant improvements in their brand perception and talent acquisition efforts.

  • Strategized and maintained an editorial content calendar that increased organic engagement by over 100% on LinkedIn showcasing the company's work and culture across all employee levels, from management to individual departments.

  • Conceptualized offline shoots for key events (e.g., Aditya Birla Group awards, sports day) producing videos and social media content that highlighted company culture through employee interviews and event coverage.

  • Orchestrated digital hiring campaigns for Khatabook, leveraging data-driven strategies to capture high-quality talent leads. 

  • Designed and executed engaging activities that improved employee participation by 50% and strengthened workplace culture.

  • Collaborated with cross-functional teams to craft compelling client pitches, contributing to 5 new client wins. 

Skills
& Expertise

  • Marketing Skills:  Social Media,  Content Creation, Ads Optimization, SEO, Employer Branding, Influencer Marketing,  Project Management, Market Research, Promotion, Campaign Execution

  • Analytical Tools - Google Analytics, Canva, Meta Business Suite, SEMrush, Ubersuggest, Hubspot, Slack, Microsoft Excel, Asana

  • Certifications: Udemy, The Complete Digital Marketing Course (2021) | HubSpot certification in Content Marketing (2023)

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